Regional Recycling Case Study

CHALLENGE: Informing the community about available sustainable services and initiatives.
SOLUTION: An array of vivid graphics, colour-coordinated across all print and web material.
RESULT: Modernized, user-friendly web and print media that connects community with unforgettable brand experience.

One of our primary challenges was to abolish the stigmatisms associated with recycling, and dispel the impressions of dirt and dilapidation so often accompanying the idea. We knew the best way to combat this was to design an array of vivid imagery that emphasized the opposite: renewal, sustainability, progress, and reward. The images would need to be simple and easily recognizable, something you could connect with right away.

Regional3

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Our starting point was creating a modern makeover for Regional Recycling’s beloved mascot Regi, then on to the logo with a fresh, clean look. From there we created brand new vector icons for each category of recyclables. All these emphasize the new brand on the Regional Recycling website, using a pastel colour scheme to organize elements into easily recognized categories for easy recognition and consistent user experience. We also integrated a Google Maps application to pinpoint each location, and implemented the best SEO and keyword strategies to maximize accessibility. Finally, we designed a full print campaign to match the website, customized for each location.

Now Regional Recycling stands as a powerful network of sustainable community service with substantial prospects for expansion, and today they have a brand that truly reflects this status. By creating a colour-rich, original collection of custom-designed graphics for both digital and print media, we were able to elevate their brand identity both online and in print. Now their customers can easily access their many programs and services through a user-friendly website, and the company has an easy way to stay actively connected with its community. They also have all the print resources they need to distribute interpretive literature and keep customers informed. Most importantly, the Regional Recycling brand is well-poised to grow and evolve in step with the industry and the sustainability movement.

Quick Summary Of Results Delivered:

RECYCLING CONTESTS:

We created a viral battery recycling contest by teaming up with Call 2 Recycle. Customers were excited to be entered into a draw to win $100 gift cards. Between all the recycling depots, battery recycling increased by an average of 712%. Their Abbotsford location had a whopping increase of 8506%.The contest was so successful we were able to partner up with other recycling companies to run more contests and share costs.

Recycling Contests

THE WEBSITE:

The recycling world is complicated and hard for customers to understand. Regional Recycling was flooded with 100’s of similar questions in their inbox every single day. Can I recycle this item? Does it cost money to recycle my fridge? What items do I get a refund for? We recreated their website to make it simpler for customers to understand and answer some of the most common questions at a glance. With the advanced search functionality, customers can easily type items in to see what is accepted…. – Lead capture bottle drive page – bottle drive calendar and signup form

Regional Recycling Website

FAMILY FRIENDLY RECYCLING EVENTS:

We helped to organize and market a handful of successful events. We attracted Regional recycling’s most profitable target audience, large families, by offering family-friendly activities and free food. This marketing campaign helped save one of their slowest locations from extinction by attracting 100s of new customers. They now run these events several times a year and we team up with other companies to share costs.

DIGITAL SIGNS:

We set up a network of digital signs across all 8 Regional Recycling locations. They play short animated videos that inform the viewers about products accepted, contests we run and promote their website and social media channels. These videos and animations grab customers attention while they wait in line. We’ve found this to be a great way to get our messages across to customers as their eyes always end up staring at our big screen TV’s. This also makes it easy to update the signage as the recycling world is always changing.

Sorting Station:

At aeterno nostrum qui, te laudem fuisset similique eos, mollis minimum antiopam pro an. Est dico omnis accusam te. Vim copiosae scribentur ad, sit elit quodsi dissentiunt ea. Sea utinam noluisse ut. Quem sint cu mea. Nam sumo quot solet ut, et putant atomorum efficiendi est.

Regional Recycling Case Study

Small Electronics Recycling box:

At aeterno nostrum qui, te laudem fuisset similique eos, mollis minimum antiopam pro an. Est dico omnis accusam te. Vim copiosae scribentur ad, sit elit quodsi dissentiunt ea. Sea utinam noluisse ut. Quem sint cu mea. Nam sumo quot solet ut, et putant atomorum efficiendi est.

Green Marketing

OTHER SUCCESSFUL PROJECTS:
  • Grew a large community of raving fans on social media.
  • Helped educate the public about recycling with a community portal.
  • Developed an unforgettable brand experience.
We are proud of our newly-updated connection with the community. — Regional Recycling

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