The Principles of Animation

The Principles of Animation 1. Squash & Stretch This is the most important principle. It gives an object a sense of weight and flexibility. Could be simple like a bouncing ball or more complex like a character being exaggerated for a comical effect. In realistic...

What Is An Explainer Video?

What is an Explainer Video? What is an explainer video? An explainer video is a short movie, often animated and commonly used on a business’s website. The aim is to quickly tell a story about why customers should do business with your company. Explainer videos...
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