What is an Explainer Video?
What is an explainer video?
An explainer video is a short movie, often animated and commonly used on a business’s website. The aim is to quickly tell a story about why customers should do business with your company. Explainer videos are a great way to educate and entertain visitors while persuading them to do business with you. You can take a complex idea like internet software or finance and make it simple for everyone to understand.
Video combines both visual and auditory senses together. This increases retention rates because people are far more engaged. Do you think people would rather watch a fun 2 minute video or read 20 pages of boring marketing copy.
Many businesses have difficulties expressing what it is they do in a way that people can easily understand. Often entrepreneurs, especially in the technology industry, are too close to their product or service. They are very good at developing but often don’t understand how to craft a marketing message that people will relate to. They assume their customers understand their complicated tech language and use it to describe what they do. This is a big mistake.
This is why hiring an explainer video expert is important part of your marketing plan. It’s actually better to have an outsider, that can give you a new perspective on how to communicate the value of your product or service to your customers.
How do I Create an effective explainer video?
It’s better to put yourself in the shoes of the customer and assume they don’t know anything about the technical side of your business. What language do they use to describe their problem? How will your product or service improve their lives?
Here’s the formula for an effective explainer video script.
- Grab their attention
- Explain the problem or situation they are in.
- Agitate the problem. Show them why they cant ignore this problem.
- Introduce the solution
- Benefits & features. What’s in it for them?
- How does it work? Step by step.
- Social Proof & Credibility
- Call to action